Top Drawing & Coloring Apps in South Africa: Q2 2025 Performance

In the second quarter of 2025, the drawing and coloring app category in South Africa saw varied performance across the top five applications on a unified platform. According to data from Sensor Tower, these apps showcased distinct trends in downloads, revenue, and active users.

Color by Number：Coloring Games by Wildlife Studios experienced significant growth in weekly downloads, peaking at approximately 9.3K in late June. Revenue increased steadily, reaching around $604 in the final week of the quarter. Active users also saw a substantial rise, climbing from 8.6K to over 20K by the end of June.

Coloring Games for Kids 2-6! from IDZ Digital Private Limited showed moderate revenue fluctuations, with a peak of about $459 in late April. Downloads remained relatively low, with a slight increase to 662 in the last week of June. Active users hovered around 5K throughout the quarter.

Adult Coloring Book - Pigment by Pixite Inc. maintained stable metrics, with revenue peaking at $314 in early June. Weekly downloads and active users remained consistent, with minor fluctuations, ending the quarter with 343 downloads and 752 active users.

Colorfy: Coloring Book Games from Wildlife Studios exhibited a notable surge in downloads, reaching 5.7K in the final week of June. Revenue increased to $275 during the same period. Active users followed a similar upward trajectory, ending the quarter at over 10K.

Girls Nail Salon - Kids Games by Pazu Games Ltd showed steady revenue, peaking at $264 in late May. Downloads saw an increase towards the end of the quarter, reaching 2.1K in mid-June, while active users grew to about 3.2K.

These insights highlight the diverse performance patterns of top drawing and coloring apps in South Africa, with more detailed analysis available through Sensor Tower's comprehensive data.